When you are truly great, you don’t have to broadcast it. Your greatness will speak for itself. Quiet confidence draws people in. It ignites their curiosity because they won’t be able to tell right away what that extra something about you is. But they know it’s there. And so do you. This is the philosophy behind the Maldita clothing line and Hayde Fragrances. They understand the silent conversations that are projected by what a person wears – in terms of both scent and apparel. More importantly, both brands are also aware of the power within these dynamics.
Eric and Emelda Teng established Maldita in 1999. Since then the brand has flourished and has become the poster child of effortless style for the hip corporate soul. The clothing line caters to those who know that classic cuts and professionalism doesn’t have to come at the expense of individuality. Like their customers, Maldita has it’s own personality. They have since branched out into other lines such as Maldita Man, Black Sheep, Maldita Menor and Mental.
Maldita Man, like its feminine counterpart, is mature and intelligent, but still maintains an edgy sense of self-assuredness. Just like the storied Hayden Kho, who is to become the newest endorser of Maldita Man, by October 2011.
The power couple behind this explosive brand thought of the doctor-turned-entrepreneur for various reasons. First of all, he is undeniably fashionable –able to be metro-sexual without losing his masculinity. He also has his own unique story, and a character that can. This is important for a brand that dresses people to highlight their individual style in a classy manner. The icing on the cake? Kho is also the founder and CEO of Hayden Fragrances – which will be made available in the 29 Maldita branches throughout the Philippines.
With these two brands, asserting your fashion and fragrance sense has never been simpler. It’s practically effortless.