Jason Sutherland, the man behind the launch of Ginch Gonch underwear line, has created a new brand of cheeky underwear for men. Piss & Vinegar, British slang for living young at heart is designed for the bold guy who appreciates what life has to offer and works hard to live it to its fullest. The brand playfully asks men "you think you have enough?"; it's a double entendre referring to a guy's fortitude to compete and his ability to fill his briefs. In it's latest campaign, the brand takes on a religious theme introducing "I Love Jesus & Buddha."
Sutherland comments on his choice of religious subject matter saying, “We chose to introduce the ‘I Love…’ with Jesus and Buddha because whether you subscribe to their doctrines or not, there is no denying that each man became an icon by living his life to the fullest and living it from the heart.”
Piss & Vinegar is available now in SHERMAN BOUTIQUE in makati avenue, and select independent retailers and online: